**PLEASE NOTE THAT THIS IS A BETA METHOD - FOR MORE INFORMATION SEE THIS ARTICLE**
How it works?
Before the workshop, you need to configure up to 5 rows and up to 5 columns for your participants to create ideas against.
In the workshop, participants create ideas which they assign to a row and a column.
Once this is done, then there is a standard, card based review of the ideas, but more usefully on the next step is a matrix-based view of the ideas, each one represented by a dot with the number in it.
If there are too many dots in one box to display in the space, click on the stack and a popup will show all of the dots
When you click on a dot the usual card of information for the idea will be displayed. on this you can change anything - theme, row, column, name, description; whatever you like!
After the method, the ideas taken forward will get the two dimensions added to them as groups.
Recommended time: 45-90 minutes - this one can generate a lot of ideas to go through!
Number of participants: 3-20
When to use it:
When you want to focus idea creation and set some scope. Note; it doesn't need to be done in place of a Frame method; you can create themes and use these as an additional dimension, and Groups are also available.
Things to think about:
- Creative matrix is great if you want to generate a wide-ranging set of ideas in a short amount of time, but want to make sure you wrap them into some kind of scope
- Think carefully about what you want from your rows and columns - traditionally these are personas (i.e. customers, employees, market segments, etc.) and solutions (technologies, channels, etc. - but there are many more ways you can help to train people's thought processes
Would you like to know what's next on Axis roadmap? Take a look, vote and watch the upcoming features and template here